New Swedish Label & Other Stories Swimwear


(image courtesy of

H&M’s new label & Other Stories has just launched offering a one-stop shop for beautifully designed clothing, lingerie, footwear and bags to fragrance and beauty.  Pitched cleverly between the store group’s other brands, it is younger in styling than Cos, has more of a luxury boutique feel than H&M‘s fast fashion format, and is more grown-up than Monki.   Their swimwear collection is a well considered mix of embellished basics and more fashion forward and print driven styles.  Prices start from £12.

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