New Swedish Label & Other Stories Swimwear

0160023005_2_400000

(image courtesy of stories.com)

H&M’s new label & Other Stories has just launched offering a one-stop shop for beautifully designed clothing, lingerie, footwear and bags to fragrance and beauty.  Pitched cleverly between the store group’s other brands, it is younger in styling than Cos, has more of a luxury boutique feel than H&M‘s fast fashion format, and is more grown-up than Monki.   Their swimwear collection is a well considered mix of embellished basics and more fashion forward and print driven styles.  Prices start from £12.

This slideshow requires JavaScript.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s